How this Start-up used UserLog to grow to 10k monthly users

Building a successful SaaS business isn’t just about acquiring users—it’s about keeping them engaged. immo.page, a fast-growing SaaS startup, turned to UserLog to gain deeper insights into user behavior, optimize feature adoption, and reduce churn. We spoke with John, Product Manager at immo.page, to learn how UserLog has helped them fine-tune their product and grow sustainably.

What problem were you facing before using UserLog?

We had a great product and solid growth, but we lacked clear visibility into how users were engaging with our features. We relied on traditional analytics tools, but they mostly focused on website traffic and conversion metrics. We needed something that would show us how users interacted inside our app—what features they used, what got them stuck, and where we were losing them.

Why did you choose UserLog over other analytics tools?

We evaluated several tools, but most were either too complex or didn’t provide the level of in-app user tracking we needed. UserLog stood out because it was incredibly easy to integrate and gave us a real-time understanding of user behavior. Unlike traditional analytics that just track page views, UserLog helped us see the entire user journey inside our product.

How did you implement UserLog in your workflow?

We started by tracking key events—feature usage, drop-off points, and engagement patterns. UserLog’s simple event tracking let us map out the most common user flows and identify friction points. Then, we used the churn risk signals to flag users who were becoming inactive. This allowed us to proactively engage them before they churned.

What impact has UserLog had on your business?

The results were immediate. Within a few weeks, we noticed a major insight—one of our key features had low adoption because users didn’t know it existed. By making small UI changes and adding an onboarding prompt, we boosted engagement by 30 percent.

Additionally, our customer success team started using UserLog’s churn signals to reach out to at-risk users. That initiative alone reduced churn by 15 percent.

What advice would you give to other SaaS founders looking to optimize user engagement?

Don’t just track signups—track how users interact with your product. Understanding your users' behavior inside your app is the key to improving retention and increasing revenue. Tools like UserLog make it easy to gain these insights without getting lost in overly complicated dashboards.

What’s next for your start-up and how will UserLog help?

We’re planning to roll out a new feature and will be using UserLog to track adoption and engagement from day one. We’re also looking into using UserLog’s CRM integrations to automate our re-engagement workflows. It’s exciting to have a tool that not only gives us data but also helps us act on it immediately.

If you want to see how UserLog can help you gain actionable user insights, reduce churn, and improve retention, sign up today.